President & CEO, cfm Distributors, Inc
Lauren Roberts has been working in the HVAC/R industry for 12 years. Lauren started working in the industry at cfm Distributors, Inc., a 100% employee-owned wholesale HVAC/R distributor headquartered in Kansas City, MO and continues to work there today. Lauren has spent most of her career at cfm in various marketing roles and has spent the last 5 years as a Vice President focused on Marketing, e-commerce, customer experience, company culture and employee/customer training and development. Lauren currently holds the role of Executive Vice President, which includes more focus on guiding the overall corporate initiatives and growth strategies. Lauren also serves in various volunteer industry roles. She is currently the chair of the HARDI Marketing Committee, a member of the HARDI Emerging Leaders Task Force, and is Secretary/Treasurer of the Board of Directors for HARDI’s philanthropic organization, HALO. Lauren holds a Bachelor of Business Administration degree from the University of Missouri-Kansas City as well as a Professional Certificate of Innovative Distribution from the University of Innovative Distribution at Purdue University.