Mary Jo Gentry
Marketing Communications Manager, Yellow Jacket, Bloomington MN
Mary Jo has been managing marketing communications at Ritchie Engineering (the YELLOW JACKET brand) for over nine years. During her time with the company, she has helped to define the brand, enforcing consistent messaging through advertising, on-line marketing, packaging, P.O.S. displays and the company’s website. She was instrumental in launching the company’s educational website yellowjacketuniversity.com, where technicians can watch educational videos and much more while earning degrees and chances to win valuable service tools. Prior to Ritchie Engineering, Mary Jo held positions in marketing communications at companies in the technology sector, including Honeywell and Digi International. She has a Master’s Degree in Business Administration from the University of El Paso in El Paso, Texas. She lives in Minneapolis, MN with her husband and two children.