Jack Nagy

Time: 9:00 AM - 10:00 AM

Location: N242

Jack Nagy has over four decades of experience in the industry, and is a leader in digital marketing, training and advertising. Jack is a pioneer in the social media marketing industry. He has helped scores of companies - from small mom and pop businesses, to some of the largest dealers and distributors, reach the right audience and transform their top-line profitability into meaningful ROI results.

Jack’s perspective is empathetic to the real-world challenges facing today’s business owner. He talks straight, has the ability to simplify business functions to their core, and has powerful expertise in the total sales and supply chain.

Jack has built a remarkable reputation by developing partnerships with some of the most influential businesses and organizations in the marketing and technology arenas, thereby allowing him to deliver outstanding results to his clients nationwide.

With over four decades of experience, an electrical engineering degree, and an MBA, Jack has been instrumental in the success of many reputable companies before starting his own firm.

Specialties: Maximizing digital presence and lead-generation opportunities, SEO, PPC, content marketing and social media strategies, marketing, consulting, specialized training.

Advanced specialization in the HVAC/Home improvement industries

Crystal Williams

Time: 10:30 AM - 11:30 AM

Location: N242

With well over 10 years of marketing and employee engagement experience under her belt, Crystal has an out-of-the-box way of thinking that draws attention to her marketing strategies and community involvement. Her always enthusiastic attitude makes it easy to get excited and rejuvenated to grow your company. She is mom of two boys, member of the local Rotary Club, and loves to rock a bold, red lipstick.

Danielle Putnum

Time: 12:30 PM - 1:30 PM

Location: N242

Danielle Putnam is president of The New Flat Rate, which is the first and only home service menu-selling system designed to put profit directly into the hands of plumbing, electrical, and HVAC contractors.

Putnam has a personal connection with the home service industry. Her first job was passing out flyers door-to-door for her father’s electrical business. She was 7 years old. In high school, she moved up to being an office dispatcher and parts runner. After college, she became the marketing director for an HVAC company in Oregon.

Putnam knows home service, but she is also no stranger to big business. Before co-founding TNFR, she was the director of business development for a large digital services firm, pitching to C-level executives for big name companies. As part of her job, she also stood before multi-million-dollar investors, seeking capital for the publicly-owned company that she worked for.

Putnam is dedicated to help grow the industry she grew up in and loves. As a public speaker, she promotes careers in the home service industry. She is also honored to serve as vice president of the Executive Board for Women in HVACR.

Dedicated to serving her local community, Putnam is a member of the Board of Directors for Family Framework, a nonprofit group. She teaches weekly classes for high school students about the importance of forming and maintaining healthy relationships and how to get out of abusive relationships.

When not in the office, she spends time with her husband and daughters and enjoys snowboarding, running, and fine wines.

Colleen Keyworth

Time: 2:00 PM - 3:00 PM

Location: N242

Colleen Keyworth is the Director of Sales and Marketing for Online-Access, an HVAC web marketing company located in Michigan. Growing up and working in her family’s HVAC and plumbing business, she has a clear understanding of contracting as well as the realities that contractors face in owning and operating a profitable business. Keyworth was also recognized in the ACHR News’s 2019 ‘Top 40 under 40’ in the HVACR Industry and more recently was awarded Service Nation's "Woman of the Year" award for 2020. Online-Access was originally launched out of her family’s business in 2000 to meet their own marketing needs and those of other contractors. Today, Online-Access works daily with hundreds of HVAC, plumbing and electrical contracting companies throughout North America. Colleen’s communication skills (and complete lack of shyness) have been instrumental in expanding the company’s sales efforts and product base. Keyworth regularly teaches and trains contractors around the country about how to better use the web to generate business. In addition, she develops strategic partnerships with OEM’s, industry organizations, distributors, and wholesalers to increase product awareness and create online marketing solutions. She has also been on the board of Women in HVACR for the last six years—maintaining their web presence and playing a key role in their marketing and event planning. During her time serving on the board, the organization has grown from 100 to over 500 members. Keyworth also serves on the board of the Southeast Michigan Air Conditioning Contractors Association. Colleen lives in Port Huron Michigan, with her husband Robert and their two Heelers, Mia and Tucker. When she is not traveling, she enjoys doing local event planning as a side business and hobby.

Danielle & Liz

Time: 3:30 PM - 4:30 PM

Location: N238/240

Stephen Dale

Time: 3:30 PM - 4:30 PM

Location: N242

Stephen Dale boasts more than 20 years of experience as an operations manager in the home services industry, working for two large MEP companies in the Dallas area, where he grew up. He has been a coach and trainer with Power Selling Pros for the last three years, working with hundreds of companies and many vendors during his tenure.

Ruth King

Time: 10:30 AM - 11:30 AM

Location: N242

Profitability Master Ruth King has worked in the construction industry (including plumbing, heating and air conditioning, generators, pool and spa companies, etc.) since 1987. Her work includes consulting in sales and marketing, finance, technical training, and operations challenges.

Ruth has been instrumental in helping business owners understand and profitably use the information generated from the financial segment of their businesses. She has a knack for helping business owners truly understand financials.

She is especially proud of one HVAC contractor she helped climb out of a big hole. He started with a negative $400,000 net worth 15 years ago and is still in business today…profitably and with a positive net worth.

After twelve years on the road, doing 200 flights per year, she knew there had to be a better way to reach business people who wanted to build their businesses and train their employees. She began training on the Internet in 1998 and began the first television like broadcasting in 2002. Channels currently include www.profitabilityrevolution.com and  www.hvacchannel.tv.

Ruth holds an MBA in Finance from Georgia State University and Bachelor's and Master's Degrees in Chemical Engineering from Tufts University and the University of Pennsylvania.

She holds a Class II HVAC contractor’s license (inactive) in Georgia.

Ruth is passionate about helping adults learn to read, photography, and marathon races.  She helped start an adult literacy organization in 1986 that currently serves over 1,000 adults per year and ran the Boston Marathon and 11 other marathons so far.

Ruth has written many manuals and books including the popular Operations Manuals: Best Practices for Running a Profitable Service and Replacement company.

Her latest book,Profit or Wealth? reached #1 in October, 2020. This book is preceded by The Ugly Truth about Cash and the #1 best-selling book, The Courage to be Profitable. These two books were named two of 37 books start ups should read, along with the books of Napoleon Hill, Stephen Covey, Dale Carnegie and other esteemed authors. She is also the author of two other award winning books, The Ugly Truth about Small Business and The Ugly Truth about Managing People.

She contributes a monthly financial column to HVACR Business as well as columns in Reeves Journal, Today’s AC, and many other regional publications. Ruth is part of Jim Blasingame’s Small Business Advocate brain trusts and appears frequently on his national radio program.  She has also been interviewed by the Wall Street Journal Radio Network, the Big Biz Show, and many regional and local radio programs.

Ruth has spoken for national and state association meetings, national and local trade shows, manufacturers, distributors, and others in 49 of 50 states. (She is looking for a reason to go to North Dakota).

Keri Kalschultz

Time: 12:30 PM - 1:30 PM

Location: N242

Creative professional with a diverse background in B2B sales, retail management and apparel design and merchandising. A self-motivated and determined sales professional with a proven record of effectively managing large territories and increasing profitability. Skilled in getting to the decision-maker and communicating with all levels of management.

Angie Snow

Time: 2:00 PM - 3:00 PM

Location: N242

Angie Snow is the co-owner and Vice President of Western Heating & Air Conditioning in Orem, Utah. At Western, Angie focuses on employee engagement, overseeing the administrative staff, human resources, marketing, finances and business development. Angie was awarded the Service World Woman of the Year Award at Service World Expo in 2016.

Angie is currently serving on the Executive Board of Directors for Women in HVACR. She has a strong desire to improve and give back to the industry and open the doors for women in this industry. Angie is also a coach, presenter, and mentor with Snow Business Coaching. She enjoys helping her clients (both in and out of the HVAC industry) find a balance between home and business, all while reaching their business goals. She is an Advisory Board Mentor for Service Nation Alliance.

Amanda Powell

Time: 3:30 PM - 4:30 PM

Location: N242

Amanda is a Senior Trainer at Power Selling Pros, which puts her in charge of CSR and dispatcher trainings to companies across North America and as far away as Australia. Amanda graduated from Arizona State University with a Bachelor's Degree in Education and pursued her dream as a teacher for several years before joining Power Selling Pros. She uses her skill set that she developed as a professional educator to help CSRs and dispatchers reach their full performance potential. She enjoys finding ways to engage, collaborate, and problem solve so trainees feel excited to utilize their new communication tools and intentionally target an enhanced client acquisition strategy with their personality still intact.

Ben, Emma, Erica, & Rhonda

Time: 3:30 PM - 4:30 PM

Location: N233

Ben Middleton

Benjamin Middleton has been involved in the HVAC industry for 25+ years and has enjoyed seeing the industry from many different perspectives. Ben has served as a comfort advisor, installer, service technician and business owner on the contracting side. He has owned his own HVAC business consulting organization and worked on the manufacturer and distribution side as a territory sales manager, business consultant, and national sales training manager. Ben holds certificates in advanced conflict resolution and SHERPA executive coaching. Through these experiences Ben has always strived to create the win for every party involved in the transaction. Ben brings this perspective to every aspect of training that is developed and brought to you through the Daikin, Goodman, and Amana brand strategic training vendors. Ben lives in Katy, TX where he serves as the National Sales Training Manager for Daikin, Goodman & Amana brands. He is pleased to be part of this panel discussion with AMCA International and Women in HVACR.

Emma Barnhart

Emma Barnhart is a Senior Marketing Specialist with over five years of experience at Ruskin. Emma specializes in customer events, trainings, advertising, public relations and communications. Emma has a Bachelors of Science in Journalism with an emphasis in strategic communications and a minor in sociology from the University of Kansas. Emma is very excited to be part of the first joint panel between AMCA and WHVACR.

Erica Leonor

Erica Leonor is a passionate leader in the Home Services Industry. She is a national speaker, trainer, and success coach for the trades and helps different organizations, business owners, and companies thrive through her classes and workshops. She sometimes describes herself as a "common sense and emotional intelligence" coach. She loves to help motivate and inspire teams to up-level their lives, relationships, and businesses. She serves on the Board of Directors for Women in HVACR and enjoys creating opportunities for women to receive mentoring, networking, and relevant educational experiences. Erica has a Bachelor's Degree in Anthropology, is fluent in Spanish, and enjoys traveling the world.

Rhonda McCaughey

Rhonda McCaughey works with Ruskin as a Regional Sales Manager, having also worked with Siemens and Titus HVAC. Rhonda is a dynamic, entrepreneurial sales professional with a record of exceeding goal requirements while providing unprecedented sales leadership in highly competitive markets. She is adept at driving growth of company revenues, improving sales-team performance, and embracing ownership culture and is an exceptional mentor, coach and motivator. Rhonda is tenacious in building new business, securing customer loyalty and engagement, and forging strong relationships with internal and external business partners. Rhonda graduated from the University of Wyoming, and also holds a B.A. in Foreign Affairs from the University of Virginia. She is passionate about her job, love of travel, and looks forward to being a panelist in the joint session between AMCA and WHVACR.