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AHREXPO 2018

Women in HVACR is proud to sponsor four educational sessions at AHRexpo 2018 in Chicago.
Monday, 1/22/2018
TIME: 8:00 AM - 9:00 AM
LOCATION: S101B
Michael Layton
Stochastic Marketing

Solve Your Tech and Marketing Problems with One Metric

TOPICS: Air Conditioning, Best Practices/Application Optimization, Business Solutions, Heating, HVAC/R Systems & Equipment

DESCRIPTION: How much time do you spend interviewing, hiring and training new techs, if you can even find them? In this session, you will learn the new metric that can help you quadruple the value of your customer visits and eliminate the short term need for more techs - with better marketing.

TIME: 2:00 PM - 3:00 PM
LOCATION: S103D
Colleen Keyworth
Online-Access, Inc.
Mitch Ortenburg
Online-Access, Inc.

Web Marketing: What Works, Doesn't Work, and is Changing Today

TOPICS: Best Practices/Application Optimization, Business Solutions, Trends

DESCRIPTION: Attend this in-depth presentation and you will discover new superpowers including:

  • How the newly-released Google Home Services will impact the Industry
  • How Google's crowd sourcing is affecting listings
  • How to leverage community outreach to enhance community awareness of your business
  • The latest ways to waste your money in the name of Internet Marketing
  • Understanding how your customer uses a search result
  • Get a first look at our 2017 National Consumer Survey on how consumers find their contractor.
  • Tuesday, 1/23/2018
    TIME: 10:30 AM - 11:30 AM
    LOCATION: S102BC
    Trevor Flannigan
    HomeServiceChats

    I NEED HELP! Proven Methods to Find and Keep Experienced Residential Technicians, Plumbers, and Electricians

    TOPICS: Best Practices/Application Optimization, Business Solutions, Trends

    DESCRIPTION: Having hired more than 150 field employees over the past 4 years for a top-tier residential contractor, Trevor Flannigan from HomeServiceChats will walk you through where and how to get the talent you need to grow!

    TIME: 1:00 PM - 2:00 PM
    LOCATION: S104A
    Rodney Koop
    The New Flat Rate

    The Future of The Billable Hour

    TOPICS: Air Conditioning, Best Practices/Application Optimization, Business Solutions, Plumbing, Trends

    DESCRIPTION: Pinpoint why your billable hour is not profitable and learn three key strategies your billable isn't doing for you and how to change it! Join us for The Future of Flat Rate, starting with how to regain control of your billable hour.

    Photo Credit: Jeff from Today's AC | Lance from AC Today | Colleen Keyworth