Colleen Keyworth is a prominent figure in the HVAC industry, serving as the Director of Sales and Marketing at Online-Access Inc., a Michigan-based web marketing company specializing in HVAC. With deep roots in the industry through her family’s HVAC and plumbing business, she possesses a profound understanding of the contracting landscape and the realities contractors face in running a profitable business. Her dedication to enhancing digital marketing strategies for HVAC contractors has established her as a recognized figure in the field.

As an advocate for diversity and inclusion, Colleen holds distinguished roles such as the current President of the International Network for Women in Cooling (INWIC) and a notable past president of Women in HVACR (WHVACR), with 9 years of service on the board. These positions underscore her commitment to forging pathways for women within the HVACR community. Her achievements have been recognized widely, evidenced by her inclusion in the ACHR News 2019 ‘Top 40 under 40’ in the HVACR Industry and receiving Service Nation's "Woman of the Year" award in 2020.

Beyond her executive roles, Colleen is an influential speaker and writer, sharing her insights on industry challenges, effective marketing strategies, and the significant role of women through various platforms, including podcasts and articles. Her work extends to her board positions with the Southeast Michigan Air Conditioning Contractors Association and The EGIA Foundation, further demonstrating her dedication to advancing the industry. Additionally, Colleen is part of the DEI Council of HARDI (Heating, Air-conditioning & Refrigeration Distributors International). Colleen Keyworth’s leadership, advocacy for women, and marketing acumen have made her a respected and inspiring figure in the HVACR community.