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Laurelyn Arriaga

Laurelyn Arriaga

Board Member

Territory Manager Robert Madden Industries, Houston TX

When I was five years old, the idea of being a Territory Manager for a Texas family based HVAC distributor never came to my mind. Yet here I am, many, many years past the five-year-old version of myself working with the Robert Madden team to do just that. As part of a newly formed team for a new distributor to the Houston market, it is our responsibility to grow a business from the ground up. We have to rely and support each other in order to become THE distributor in Houston. We are customer centric, looking to increase our market footprint by building dependable partnerships, illustrating our integrity, proving our determination to get it right, and displaying the amount of care we have not just with our dealers, but also with our vendor partners and our team. It takes everyone working together and collaborating to become the best. As a Territory Manager we wear several different hats. My responsibilities often include helping our Houston dealers build upon their existing businesses by implementing new marketing strategies, training and implementing financing, identifying innovative quality accessories and supplies, understanding dealer financials and how to implement small adjustments that create a positive impact to their bottom line, training dealers and their teams on equipment, more specifically, how to install and upsell.

In addition to working for Robert Madden Industries, I enjoy focusing on self-development. One way that I found to advance oneself quickly is to collaborate with others. The Women in HVACR organization has been one of the most influential collaboration platforms in my personal growth. Whether attending weekly calls, meetings, or our yearly summit I have been inspired, empowered, enlightened, and have received key advice from several of our members.

When I am not working, involved in Women in HVACR or at children’s sporting events, I love the outdoors. You can find me fishing, golfing, or hiking when I have a day off. Thank goodness I have a partner that likes those same things too! Between us, we have five children that range from twelve years old to six years old. They are all involved in sports: baseball, football, softball, volleyball, and the newest sport to add to our list, swimming. I continue to learn so much from all of the kids, how to be a better Mom, a better listener, how to learn how to have more patience, but mainly, learning all of the different things about each child individually that makes them unique and just loving them for that.
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